Octoplay has expanded its distribution in the United Kingdom by launching its casino games with MrQ. The integration makes MrQ the studio's thirteenth operator group in the market, three years after Octoplay's first UK launch.
The supplier received its British licence in March 2023 and introduced its content with Paddy Power and Betfair that December. The new agreement broadens a UK network that the company says already includes operator groups such as bet365 and Evoke. Octoplay chief executive Ralitsa Georgieva described the UK as the market that sets the performance standard for the studio's portfolio.
MrQ senior casino manager Daniel Pascoe said the operator evaluates each title on player performance rather than adding games only to increase lobby size. His comments in the launch announcement indicate that Octoplay's games have already become part of the operator's regular content mix following the go-live.
The agreement adds another regulated distribution point for the Octoplay catalogue and gives MrQ users access to the studio's titles through the operator's existing lobby. Neither company disclosed commercial terms or identified an exclusive game as part of the launch.
