A new software connection will give Honoré Gaming clients a built-in way to oversee traffic partners. The company is adding technology from The Affiliate Platform to the sportsbook infrastructure used by its customers in parts of Africa and Latin America.
The tool can calculate payments under acquisition-based, shared-revenue and mixed commercial agreements. It can also require a referred customer to fund an account and participate before a commission becomes payable. G3 Newswire says these controls will sit inside the operator's current working environment.
Clients will receive assistance from Honoré Gaming's own marketing specialists rather than relying only on the software vendor. That service layer is relevant in the French-speaking African markets covered by the deal, where platform support and campaign administration can be handled through the same supplier relationship.
The TAP website presents attribution, reporting and campaign oversight as the product's main functions. Honoré Gaming already uses customer-engagement technology from Smartico, TAP's sister product, so the latest connection creates a path from initial referral data to later loyalty activity without replacing the existing sportsbook system.
