INSPIRE Entertainment Resort has signed a three-year naming-rights and strategic partnership agreement with South Korean internet company Naver. The resort's indoor venue will adopt the official name NAVER ARENA at INSPIRE, shortened to NAVER ARENA, from December 2026.
INSPIRE will remain responsible for operating the arena and attracting concerts, sporting events and other entertainment content. Naver will receive branding and marketing rights and will work with the resort on audience services, according to Inside Asian Gaming.
The companies said they plan to explore technology-assisted venue entry, smart navigation and other customer-experience features. The agreement does not mean every proposed service is already deployed. Maeil Business Newspaper reported that the collaboration may include Naver Pay's FaceSign authentication and digital-twin-based wayfinding.
The financial value of the agreement was not disclosed, GGRAsia reported. The deal gives INSPIRE a technology and marketing partner for its entertainment venue while giving Naver a major physical showcase for its consumer services.
