BetMGM and the National Football League have renewed their Canadian sports-betting partnership for one year. The agreement keeps BetMGM as an official NFL betting partner across digital and retail channels in Ontario and Alberta, according to the joint announcement published by BetMGM Canada.
The operator will continue to use league intellectual property in approved Canadian campaigns, including the NFL shield, team marks and references to major events such as the Super Bowl. The arrangement also creates room for integrated promotions and premium hospitality experiences aimed at fans.
Both parties tied the renewal to game integrity and player protection. BetMGM agreed to follow the NFL's integrity policies and responsible-gambling initiatives, while executives from the operator and NFL Canada said those safeguards would remain part of the partnership's fan engagement.
The Canadian relationship began in 2022, when BetMGM first received rights to use official NFL marks and advertise through league-operated regional platforms. The new announcement does not disclose financial terms and limits the latest extension to a single year.
